Today we are honored to invite Mr. Max Peiro. Max is the Founder and CEO of Re-Hub, a Business Intelligence SaaS provider specializing in the Chinese luxury ecosystem. Re-Hub was recently acquired by DLG (Digital Luxury Group), an independent marketing and technology group with offices in Geneva, Shanghai, and New York.

Max has 16 years of experience working in China, 13 of which are partnering with global brands to support their digital and innovation strategies.

In this interview, you will hear Max, as an industry veteran, talking about the ins and outs of China's luxury sector, how it has evolved, and how it may adapt to the future.

Top highlights with timestamp

[11:31] A discussion about the “gray market”, a key unique feature of China’s luxury industry

[14:48] On secondhand luxury market

[18:12] Unique behaviors of Chinese people buying luxury products: buying during overseas travels and highly digital-savvy

[29:24] Max’s advice for the challenges ahead in 2025

[35:48] China’s fledgling domestic luxury sector

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EP19. Max Peiro, CEO of Rehub, on luxury industry's past and future in China