IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

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What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective.   In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation:

How to uncover true consumer motivations

• Identifying and addressing anxiety points
• Learning from police interrogation techniques
• The importance of the ‘love spark’ in car purchase
• Advice for young people entering the industry
• The impact of AI
• Lessons from Ford, Cox Communications and LG Electronics

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com