116. How to grow an audience within a niche

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One of the ways I've been able to grow an audience within the coworking niche is by partnering and sharing value with other companies and consultants who have the same target audience but do different things.

I've been able to do webinars, podcasts, panel discussions, conference talks, paid seminars, workshops, and even advise others in the industry who serve the same audience.

Examples of those I've partnered with include consultants, software providers, associations, podcast hosts, and other community builders.

Why were they so receptive in letting me get access to their audience?

It's because I'm different and have a niche within a niche, which means I don't compete with them directly.

If you want to grow your business in a niche, listen to this episode for more insights.

—k