#14: Strategy in Complex Multi-sided Products - with Jason Boast, VP of Product and Technology at SPUD.ca

Description: many of us work on consumer products, or B2B SaaS, or other products where the business model and the value proposition is strong and clear. But there are products and industries that need to connect a variety of different players, creating not only complex problems but also complex structures where the needs of different groups need to be constantly prioritized and considered to be successful.

Over his career, Jason Boast has had more than one of this situations, and he shares valuable tips (that are applicable also to our “simpler” worlds), and war stories of the challenges he faced and how to solve them.

In this episode, we talked about:

• Starting with the fundamentals: How to, as a new product lead, you need to start by understanding everything before making strategy decisions, and how to do that when everyone in the company gives you a different answer.
• The power of making things simple, and over communicating.
• The importance of understanding the basics in complex marketplaces to be able to define a strategy.
• The importance in complex business of keeping all teams aware of the high level goals and how they contribute, preventing silos.

And much more!

You can find Jason on LinkedIn.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)