Disrupting 3PL Matchmaking: Inside Racklify’s Startup Success With Bill Carlin

In this episode, host Dave Gulas sits down with Bill Carlin, co-founder and CMO of Racklify, to dig into the behind-the-scenes story of building a digital marketplace in the 3PL (third-party logistics) industry.

Bill shares how his journey started as an e-commerce seller, evolved into running a fulfillment warehouse, and led him to create Racklify—a free, ad-supported platform connecting merchants with vetted 3PL providers around the world.

Discover how Bill and his team identified a gap in the 3PL market, overcame unexpected obstacles (like cold-call challenges!), scaled global outreach, and found ways to resonate with both new and sophisticated clients.

Get insight into the impact of international trade uncertainty, the realities of scaling a logistics tech platform, and how transparent, low-barrier solutions might shake up the future of supply chain and fulfillment. Subscribe for more interviews with innovators shaping the future of entrepreneurship, logistics, and business strategy.

Connect with Bill on LinkedIn: https://www.linkedin.com/in/william-carlin-2100b5189/

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#SupplyChain #ecommerce #logistics #startups #SaaS #3PL #warehouse