The CPG Guys Retail Experience Network with Sam's Club's Harvey Ma
The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.
Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's Club MAP online at: https://map.samsclub.com/
Here's what we asked Harvey:
- Based on the vision you shared, how are you seeking for MAP to evolve under your leadership?
- I mentioned that, earlier this year, you launched Scan & Go Ads. At that early stage there were some inventory limitations. Would you first share with our audience the details behind what Scan & Go Ads are and how they work and then give us an update on the inventory availability situation? Are there more enhancements coming?
- Speaking with brand advertisers, we know how important transparent closed-loop measurement is to their investment decisions. How is MAP standing out in its class in delivering to brands what they seek?
- We’ve heard about MAP’s Omni-Impact solution. What is it and why is should this be meaningful to brand advertisers?
- Continuing along with the theme of differentiated solutions, what is MAP offering around its Retail Experience Network and omnichannel experiences that are of note, particularly highlighting a case study?
- We often speak with your counterparts in Walmart at Connect in the US and abroad,notably Canada and Chile. They often speak about collaboration, leveraging shared capabilities, platforms, etc. How is MAP collaborating on solutions with other parts of the organization and how are you charting differentiated experiences because of your format?
- CES is coming up in a few short months. We hear you have more big plans in store for the 2026 event. What can you preview for our audience and how are you seeking to engage with brand advertisers at the event?
- You’re here for a few days at Groceryshop seeing what the future of the industry is
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