The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 930: The Platform That Outlasted the Algorithm: Why Pinterest Still Wins
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Nov 12, 2025 Discover how one platform can drive 20,000 visitors a month with minimal effort. Pinterest, unlike other social media, serves as a visual search engine, connecting users with content based on intent. Learn about its unique algorithm that rewards keyword-rich posts and the longevity of pins that continue to generate traffic over time. Jenna shares her successful approach, practical strategies for creating and promoting pins, and how Pinterest traffic converts better, all while advocating for sustainable marketing systems.
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Pinterest Is A Search Engine
- Pinterest is a visual search engine, not social media, which changes how visibility works.
- Users search with intent, so well-optimized content matches seekers rather than interrupting scroll.
Algorithm That Connects
- Pinterest's algorithm is a connector aligned with creators' goals to match searchers with helpful content.
- When you use smart keywords and good content, Pinterest helps you get found rather than separating audiences.
Pins Compound Over Time
- Pins don't expire and gain momentum over time with an average half-life of 13 months.
- Content on Pinterest ages like wine, producing long-term traffic versus fleeting social posts.