Episode 39: Keys to Creating a Winning Brand with Clover Collective

Are you struggling to stand out amongst the sea of insurance agents and agencies? Are you looking to level up your personal branding this year? If so, our guests today are here to demystify some of that process and give you insight on approaching your brand. 

In this episode, we had the pleasure of interviewing Tina Caye and Brionne Griffin, founders of Clover Collective, a digital marketing agency. With over 25 years of combined experience between Tina and Brionne, these marketing mavens shed some light on the challenges of personal branding for the insurance industry.

We cover quite a bit in this interview so be sure to have a paper and pen handy to take notes!

Here are some of the topics:

• What is brand strategy? And what does that mean for insurance agency owners?
• How do you find your niche market and work with dream clients?
• What is the difference between personal brand and business brand? And how do the strategies differ between the two? How should an insurance agency owner approach them?
• Clover’s 4-step approach to finding your niche
• Common mistakes with branding
• The most important channels to be marketing to

Learn More About Clover Collective

Website: Clover Collective

Blog Post: Beyond Logos: The Anatomy of a Brand

Ready to work with Clover Collective? Simply mention Tina and Brionne’s “airplane people” in this episode to get 10% off your first project!

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Be sure to contact our wonderful Sponsor, Direct Clicks Inc, to give your agency the marketing boost it needs. Check out Direct Clicks' FREE Marketing ROI Tool today!

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