The core value at Seed Club is our network, which traces its origin to its nascent days in crypto. Wong Joon Ian is one of Seed Club’s earliest co-conspirators. He’s a shining example of the “thoughtfully” in lets f*cking thoughtfully go – integrating historical insights from the physical world into the high-velocity design space of web3 community-building. Joon runs Amplified, a web3-native premier event and conference planning service, which amplifies the role of gatherings in cultivating great communities. We jam on token insights through the lens of loyalty points programs and local currencies, pulling apart the parallels and key distinctions. Our conversation ends with a jump down the web3 media rabbit hole.