Musk and Kardashian remind us to stop crying for the wealthy
Oct 7, 2022
This week dives into Liquid Death's eye-popping $700 million valuation, showcasing how savvy branding can redefine a simple product. The conversation shifts to the rising trend of non-alcoholic drinks and their market impact, particularly focusing on a brand catering to non-drinkers. Discussions also explore the quest for fair employee compensation through Comprehensive's innovative approach. Additionally, the hosts tackle celebrity influences in finance, highlighting Kim Kardashian's controversial crypto endorsements and their market implications.
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Liquid Death's Success
Liquid Death, a canned water company, has raised $70 million at a $700 million valuation.
The company's success is attributed to its high-quality product, unique branding, and effective partnerships.
insights INSIGHT
Fair Compensation for Engineers
Startups struggle to compensate engineers fairly, leading to a demand for compensation management tools.
Comprehensive.io aims to address this by offering a comprehensive platform for determining fair compensation.
question_answer ANECDOTE
Duolingo's Acquisition of Gunner
Duolingo, a language-learning platform, has acquired Gunner, an animation studio.
This is Duolingo's first acquisition, highlighting their focus on engaging and delightful user experiences.
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Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Before we get into this week’s show notes, some programming notes:
First up, use code “EQUITY” for a special listener discount for Disrupt tickets. We’re mere weeks away, and you should come hang out with us when we record on opening day!
Alright, throat clearing aside, here's what we got into this week:
$700M water? Yeah, the Liquid Death round was a big deal in the news this week because everyone had an opinion on the matter. Us included. While there's good reason to doubt the DTC model today -- cough cough, public markets -- Alex was on hand to stand up for the, er, near unicorn.
How much should you pay your staff? From there it was time to chat about fair compensation, and how a startup called Comprehensive wants to take a crack at the question. It just raised $6 million.
Naver, Poshmark, and Depop: Naver's move to swoop up Poshmark is the story of two major companies finding union. But since the Poshmark deal was similar to the 2021-era Depop deal, it fit into our remit. After all, Poshmark and Depop were both venture darlings once upon a time.
Twitter, Elon, round 472: Since we recorded this podcast, there's been even more Elon-Twitter news. God we're tired of it.
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
Equity