Into The Wild 412. How to Become the Go-To Expert (Without Being the Most Experienced)
You only need to be a few steps ahead to be an expert.
You don't need to be the most experienced person in your space to be looked at as the go-to expert, but there are a few things you will need to nail if you want to position yourself as one. Becoming a sought-after expert is actually not about knowing everything.
In this episode, I'll dive into why your expertise isn't about the years of experience you have—it's your clarity on the topic, the confidence you show, and the connection you have with your audience.
In this episode, you will learn about:
- Redefining the word "expert" and what it means when I use it.
- The importance of knowing your lane (so you can stand out in it).
- Why consistency is more important than perfection when showing your expertise.
- Different strategies you can use for powerfully connecting people.
- How to make a strategic introduction and why it's so important.
- Tips for making yourself a valuable resource people love buying from.
- Why visibility = authority (according to the exposure effect).
- The one rule you should follow to commit to your visibility with strategy.
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