Ahead of the Game

The Impact of GPT on Marketers

Feb 24, 2023

Digital transformation expert Clark Boyd and SEO expert Danny Richman discuss the impact of GPT on marketers, touching on topics like AI in content creation, legal implications, marketing strategies, staying informed on AI trends, chat GPT integration, and tips for utilizing AI effectively.

35:33

Creator website

Episode guests

Danny Richman

Clark Boyd

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilizing AI like ChatGPT for content creation requires human refinement for accuracy and engagement.

AI integration in search engines poses challenges for ad copywriting and brand positioning, emphasizing the role of creativity.

Marketers should leverage AI for personalized recommendations while staying informed through industry newsletters and proactive learning.

Deep dives

Understanding Chat GPT Technology and its Evolution

ChatGPT, a program based on OpenAI's deep learning model GPT, brings human-like responses to natural language interactions. Recent developments have addressed concerns over accuracy, with the program now retrieving live information to improve responses. Legal issues arise regarding copyright when creating content using tools like ChatGPT, indicating the need for a new legal framework.

Intro

3min

Legal Implications and Marketing Strategies of AI-Generated Content

14min

Exploring the Influence of GPT on Marketers and Advertising

5min

Staying Informed on AI Topics and Resources for Marketers

2min

Exploring Chat GPT and AI Integration into Search Engines

7min

Legal Implications, Tips, and Fun with Chat GPT for Marketers

5min

Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities?

This episode features digital transformation expert Clark Boyd and SEO expert Danny Richman chatting during the Q&A of our recent webinar on GPT, as well as tips and futher thoughts recorded specially for the podcast. All brought to you by our podcast (and webinar) host Will Francis.

If you're not penalised by Google for badly-written content, you'll be penalised by your readers and then Google will penalize you after because they'll see that your readers didn't like it... Clark Boyd

Listen to the end to hear Danny's and Clark's top 3 tips on what to do next with AI to help you in your digital marketing role.

Danny's own tools, that he built himself, including a recipe-generator, alt tag generator and keyword helpers can be found on his site for free here.

Some of the resources mentioned for following AI developments mentioned are Google Alerts:

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today

If you enjoyed this episode please leave a review so others can find us!

If you'd like to send us some feedback or be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

Ahead of the Game

The Impact of GPT on Marketers

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding Chat GPT Technology and its Evolution

SEO Implications of Using AI-Generated Content

Impact on Advertising and Platform Integration

Exploring Industry Applications and Challenges Ahead

Tips for Marketers: Learning Tools and Keeping Abreast of Developments

Remember Everything You Learn from Podcasts