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The Impact of GPT on Marketers
Feb 24, 2023
Digital transformation expert Clark Boyd and SEO expert Danny Richman discuss the impact of GPT on marketers, touching on topics like AI in content creation, legal implications, marketing strategies, staying informed on AI trends, chat GPT integration, and tips for utilizing AI effectively.
35:33
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Quick takeaways
- Utilizing AI like ChatGPT for content creation requires human refinement for accuracy and engagement.
- AI integration in search engines poses challenges for ad copywriting and brand positioning, emphasizing the role of creativity.
Deep dives
Understanding Chat GPT Technology and its Evolution
ChatGPT, a program based on OpenAI's deep learning model GPT, brings human-like responses to natural language interactions. Recent developments have addressed concerns over accuracy, with the program now retrieving live information to improve responses. Legal issues arise regarding copyright when creating content using tools like ChatGPT, indicating the need for a new legal framework.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode