Creating great educational content is one thing. However, creating videos that contribute to improving an organization's performance is a different ball game entirely.

So, how can educators create better videos and educational content that contribute to business outcomes?

This is the main topic of this episode of The Visual Lounge, where award-winning author and Workplace Performance Strategist, Ajay Pangarkar, joins Matt Pierce for a deep dive discussion about understanding the business outcomes when making videos.

Learning points from the episode include:

Why learning professionals need to understand the business of learning
Why learning professionals struggle to grasp the business side of learning
How learning from others can improve your learning content and business knowledge
How to convince leaders to say yes
What LinkedIn Learning is and why it’s so useful
How to write a conversational script

Important links and mentions:

The Trainer's Balanced Scorecard by Ajay M. Pangarkar and Teresa Kirkwood
Ajay’s Twitter
Connect with Ajay
LinkedIn Learning

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.

Why You Need to Understand the Business Outcomes When Making Videos