Matt Kelly | The Midnight Pod

An Update on Life & Business - New Products, New Hires, Leaving London & more- Doc the Journey Ep 47

Jun 29, 2023
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ANECDOTE

Content Burnout and Reflection

  • Matt Kelly shares his experience of feeling burnt out and questioning the enjoyment and audience interest in his content.
  • He reflects nostalgically on starting the channel 13 months ago and the journey so far.
ADVICE

Use Samples to Boost Acquisition

  • Launching sample packs can revitalize acquisition despite seasonal challenges in ecommerce.
  • Tailor pricing and product offerings to customer demand to maintain growth.
ADVICE

Build Your Brand Team

  • Hiring a community manager is key to building a connected and engaged brand audience.
  • Develop a legitimate team to support long-term brand growth beyond direct-to-consumer sales.
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