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The Hustle Daily Show
Women’s spending power is the story of summer
Sep 8, 2023
Barbie, Taylor Swift, and Beyonce discuss women's spending power. They also talk about easing return-to-office pain and the challenges of AI-generated music. Recorded at Inbound in Boston.
11:52
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Quick takeaways
- Increased earning potential, delayed childbirth, and the self-care movement have empowered women with more money and agency over how they spend, prioritizing experiences that bring them joy.
- The success of pop culture events driven by women, such as Barbie's box office success, Taylor Swift's Eris tour, and Beyonce's tour, has created economic opportunities for entrepreneurs and boosted local economies.
Deep dives
Women's Economic Power and Spending
The summer of 2022 showcased the power of women's spending, driven by increased earning potential, delayed childbirth, and the self-care movement. Women are now having more money and agency over how they spend, prioritizing experiences that bring them joy. This was evident in the success of pop culture events like Barbie's box office success ($1.38 billion), Taylor Swift's Eris tour (projected $4.6 billion), and Beyonce's tour ($2 billion). Women-driven mega events are capitalizing on the post-pandemic pent-up spending and resonating with audiences who feel seen and heard by these experiences.
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