Why are stories so important?

I talk a lot about storytelling on this podcast, but let’s for a second explore the word itself.

I like to think about stories as gifts. In telling our stories we take a moment from our own experience, we wrap it up the best way we know how, and then we hand it to someone else with a handwritten card that says:

“Let’s unwrap this slowly together. I want you to feel my intention, I want you to understand why I’m giving this to you, I want you to experience something important to me, something I hope might become important to you.Please don’t throw it away or unwrap it so fast that you miss the layers. Don’t open it when you’re preoccupied or half paying attention. This is a part of me you now hold in your hands. Treat it with care.”

That is the preciousness of our stories. It’s also why when we learn how to tell them (how to wrap them) as powerfully as possible, they become one of our greatest assets.

Which will explain why, when I came across a book entitled: ‘How to tell your story so the world listens’, I immediately fell in love with its author.

Today’s Guest

Bobette Buster is an acclaimed lecturer, award-winning producer and author, whose workshops are sought after by top media companies and corporations alike, from Disney/Pixar, Sony, the BBC, Google and SoulCycle.

Her ground-breaking philosophy and process give people the ability to uncover and tell their own stories. Her unique ability to crack into the heart of story, has been transforming the way individuals, entrepreneurs and companies tell their own stories for well over two decades.

Named as “Hollywood's Best Kept Secret” by 21st Century Fox Studios. She is also the author of ‘How to tell your story so the world listens’.

Instagram & Facebook: bobette.buster

Twitter: bobettebuster

You’ll Learn

Why stories are so fundamental to the fabric of our lives. How they act as a map for the wilderness and a prescription for courage.
Why Pixar, Disney and other major studios spend $1 billion a year on the quest for unique stories – and exactly what they are looking for.
The difference between Storyreceiving and Storytelling and why “Being heard is so close to being loved it is almost indistinguishable”.
Finally, the ripple effect of the ordinary. Why the most powerful stories we own are often overlooked and how trust in the power of your own experience.

For me, as usual, this conversation didn’t go where I expected. I had prepared for an interview around the ‘words’ of storytelling. The structure of how to tell a story so people will be compelled to listen.

Instead, this conversation reminded me about the sacredness, rather than just the strategy, of storytelling as a tool for connection.

References and links mentioned

My new ebook The Influencer Code
YouTube Video Link: https://youtu.be/gE18wH9_e6U

Thanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.

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