The healthcare industry in the U.S. can feel like a slow moving, bureaucratic, dysfunctional mess. But the question is: What is the best way to activate a digital transformation that leads to better care for people? Sean Duffy, the Co-founder and CEO of Omada Health, suggests that fitting innovative digital care into the current model is the best strategy to make the most constructive change.

Main Takeaways

• Providing Proactive Care: Proactive care is difficult in the current in-person model; in part, because care is associated as occurring mostly during in-person experiences. Digital care through Omada operates differently in that Omada’s support team is able to provide monitoring without reliance on in-person office visits for the majority of care. Omada also provides prescriptions for monitoring devices and ships them right to the patient. 
• Working Within the System: Given the longstanding structures of the U.S. healthcare system, it is important that companies looking to innovate appreciate the realities of the system and be willing to work inside it in order to make changes. For Omada Health, this even comes down to making semantic choices regarding care that best fit into the current healthcare lexicon. 
• Creating a Culture of Innovation: With half a million users, Omada has been able to collect a lot of potentially useful data. Omada created the Omada Insights Lab in order to create a culture of innovation where its employees would use this trove of information in order to ask different questions and come up with solutions. Now, Omada has been able to open up this information to its customers so that they can also weigh in with their own ideas.

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