I’m prettier, but nobody cares? (A Glossier Marketing Case Study)

How did Glossier mess up $1.8 billion of pretty privilege?✨Start your dream brand TODAY with a FREE shopify trial https://tapthe.link/zoeunlimitedshopifyLearn & Grow with me.💖 Instagram: https://www.instagram.com/zoeunlimited/💜 TikTok: http://www.tiktok.com/@zoeunlimited🖤 Listen on Apple & Spotify: http://apple.co/zoeunlimited https://open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1🪭 All my outfits https://www.shopltk.com/explore/zoeunlimited👩🏻‍💻 LinkedIn www.linkedin.com/in/zoeunlimited🛒 Essentials https://www.amazon.com/shop/zoeunlimited📧 Business inquiries: zoeunlimited.official@gmail.com👉use code ZOEUNLIMITED for 10% off ALL travels on Klook https://t.ly/aA76T//🕙Timestamps: 0:00 Intro3:10 Birth of gloss4:29 Success Factor 16:49 Success Factor 28:50 Success Factor 310:44 Success Factor 412: 31 Branding Misstep 114:14 Branding Misstep 216:20 Branding Misstep 318:18 Branding Misstep 4Marketing SOS