Sticky

How Tyler Channell helps local publishers generate $$$$

Sep 11, 2023

45:51

In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships.

Key timestamps

1:41 - The problem small local news publishers come to Tyler to solve

2:10 - Publishers moving from platforms like Pico/Hype which lack flexibility

5:00 - Migrating off limiting SaaS platforms like Substack

7:18 - Services that Paywall Project offers

9:04 - Example of a client earning $5k/month in a small town of 5,000 people

10:46 - Public notice revenue at risk, need for a subscription model

17:45 - Focusing on free signups over paid at first

21:01 - Typical subscription conversion rates Tyler sees

22:27 - Intermission questions

23:00 - Pricing strategy and how to determine subscription cost

31:45 - Newsletter sponsorships as an additional revenue source