Sky King: Lessons from an Advertising Man

This week I’m speaking with Sky King. Sky is a podcast consultant who has worked with some of the biggest names in podcasting such as Chris Williamson, Aubrey Marcus, and many more. Sky was extremely helpful in the process of launching this show and is a deeply studied student in the art of advertising, marketing, and podcasting. In this episode we explore the ever-evolving media landscape, with an emphasis on podcasting and its increasing significance in a world bombarded with superficial news content. We discuss the history of advertising and marketing, the biggest campaigns that have worked throughout the years, and how advertising has changed over the years. We also dive into Sky’s story; How he connected with the likes of Ryan Holiday and Aubrey Marcus, and why he chose to leave his comfortable job in the pharmaceutical industry to go make smoothies at Onnit. Sky shares his thoughts on AI, examining the 'walled garden' concept and its influence on our interaction with technology. We explore the role of institutions in our lives, and the moral dilemma of fighting entropy. We also dive in to the evolution of the podcasting space and how video content is blurring the lines of what a podcast really is. Chapters: 0:00 - Sky King 0:30 - Sky’s morning routine 4:30 - Sky’s journey in advertising and why he became interested in podcasts 14:30 - The Impact of News and Social Media 20:00 - How Sky got involved in the podcast world 29:00 - Positioning and Brand Strategies 31:00 - Building a successful podast 38:06 - Is podcasting dead? 43:30 - The evolving landscape of podcasting 45:50 - Advertising and Media Influence 55:53 - The Walled Garden Concept 1:00:30 - Finding an Entrepreneurial Niche 1:18:00 - Bridging the Gap and Meeting Influential People 1:30:30 - Fostering Presence 1:35:00 - The Power of Surfing If You Enjoy This Show Please Subscribe and Give Us a 5-Star Rating ★★★★★ and Review on Apple Podcasts & Spotify Resources Mentioned in this Episode: Tim Ferris Adam Robinson Episode The Brass Check - Upton Sinclair Conspiracy - Ryan Holiday Purple Cow - Seth Goden Propoganda - Edward Bernays Connect with Sky King: Twitter | @consumersky Instagram | @iamaskyking Podcast | Sky King’s Mental Playground Connect with Hannah Frankman: Twitter | @hannahfrankman Website | http://hannahfrankman.com Follow along for conversations on education, lifestyle, personal development, and freedom. All in ardent pursuit of a life well lived.