This Week in Local E18: Real Time 3D with Unity’s Sarah Oberst
Real time 3D is replacing mobile as the main environment for delivering transformative immersive experiences for retail brands. So believes Sara Oberst, Global Head of ATM and Retail Solutions at Unity Technologies.
Sara made these and other observations about how 3D is transforming retail during a fireside chat with Localogy Senior Analyst and This Week in Local Co-host Mike Boland.
Unity is a familiar name in the gaming industry. Its game engine is widely used by designers to create 3D experiences, particularly in mobile gaming.
Sara and Mike focus on how fast-evolving 3D technologies are helping retailers on a number of fronts.
These include cutting back on product returns, which cost retailers a staggering $550 billion last year, according to Sara. 3D is also helping retailers design store layouts more efficiently and eliminate the high cost of product photo shoots by using virtual photography.