Moving forward, let's just assume all episodes are hot takes, ok??
Today, the Katies dissect the article 'You are the brand now' written by Kira Klaas in her On Brand Substack to unpack the evolving landscape of personal branding and its implications for corporate strategy and consumer behavior.
We know that individuals are becoming brands themselves, and recognize the importance of visibility over skill, but how does that affect the changing expectations of employees in the workplace and how corporations partner with them?
We also ask ourselves some big hairy questions that Kira raises in the article around the political implications of individual influence and what happens when non performing workers get all the glory online.
You can read the full articles we reference here:
- Kira's full 'You are the brand now' article on Substack: https://kiraklaas.substack.com/p/you-are-the-brand-now
- Scott Galloway's related post: https://www.profgalloway.com/people-are-the-new-brands/
Thank you to Kira writing this deeply thought-provoking article!
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