TechCrunch Daily Crunch Threads adds improved content performance metrics for creators
Jul 23, 2025
Etsy is facing a user boycott over controversial products linked to a contentious detention center, sparking discussions on ethical consumerism. Threads has unveiled enhanced metrics for creators, offering insights on post performance and audience interactions to elevate content strategies. Meanwhile, the challenges of AI, including decision-making and hallucinations, are examined, alongside the innovative Mixus startup that improves AI interactions. The upcoming IPO of Figma is also spotlighted, indicating potential shifts in the enterprise design market.
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Etsy Boycott Over Controversial Merchandise
- Etsy faces boycott due to selling Alligator Alcatraz merchandise, criticized for celebrating a controversial ICE detention center.
- Users argue this violates Etsy’s anti-discrimination policy regarding protected classes including immigration status.
Amazon Acquires AI Wearable Startup Bee
- Amazon is acquiring AI wearable startup Bee, which makes a bracelet and Apple Watch app that records conversations for reminders.
- This move signals Amazon's increased interest in wearable AI devices beyond voice assistants.
Threads' Enhanced Creator Metrics
- Threads added new detailed metrics showing likes, replies, quotes, reposts, follower demographics, and geographic data.
- Users can now view which apps drive views to their posts, aiding creators to grow and understand their audience better.