Monocle on Fashion Under the covers with Tyler Brûlé
Feb 14, 2025
Tyler Brûlé, the Editorial Director of Monocle, shares insights on the magazine's fashion ethos from their new Paris hub. He discusses the importance of storytelling and authentic experiences in fashion, reflecting on recent trends and shifts in the luxury market. Brûlé highlights the convergence of fashion and design, emphasizing timeless quality over fleeting trends. Listeners get an exclusive preview of the new cultural center in Paris, which promises to foster community through curated retail, a café, and engaging conversations around fashion.
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Monocle's Fashion Philosophy
- Monocle's fashion perspective prioritizes quality, timelessness, and discovery over trends.
- They focus on wearable garments with stories and prioritize quality and provenance.
Industry Fatigue and Consumer Preferences
- The fashion industry is experiencing fatigue with excessive branding and prescribed collections.
- Consumers seek quality and stories behind items, craving a mix-and-match experience.
A.PRESSE: A Japanese Gem
- Tyler Brûlé highlights A.PRESSE, a Japanese brand with remarkable tailoring and fabric quality.
- He praises their classic yet elevated designs and the exceptional quality of their garments.