91 Day AI Transformation Podcast Ink and Innovation: How Simply Noted Revolutionized Client Retention
Jun 23, 2023
Rick Elmore, a retired NFL player and CEO of Simply Noted, shares how his company is transforming client retention through the fusion of automation and the personal touch of handwritten notes. He discusses the journey from athlete to entrepreneur and how blending traditional marketing with technology enhances customer engagement. Elmore highlights the effectiveness of personalized communication in driving repeat business and reveals how automation streamlines the process, making it easier for businesses to connect meaningfully with clients in today's digital landscape.
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Handwriting Robots Revolutionize Marketing
- Simply Noted uses machine learning handwriting robots that write real ballpoint pen notes at scale.
- Handwritten notes dramatically improve customer trust and retention due to their 99.2% open rate.
Rick's Successful Handwritten Note Test
- Rick Elmore tested handwritten notes in sales using a pen plotter machine he bought from China.
- He achieved $280,000 in new sales within six weeks, proving the effectiveness of personalized handwritten notes.
Use Notes to Retain Clients
- Use handwritten notes for client retention to make customers feel appreciated and increase repeat purchases.
- Showing appreciation leads to more referrals, forgiveness for mistakes, and higher lifetime value.