What execs really want to see from marketing & how to position your product as must-have vs nice to have | Ashley Wilson @ Momentum

In the newest episode of Demand Gen Chat, I spoke with Ashley Wilson, co-founder and COO at Momentum. Ashley’s career started in marketing and she has since co-founded Momentum, a sales automation platform for revenue teams.

If you’re a marketer looking for guidance on the best way to update your leadership team on how marketing is going, you won’t want to miss this episode. We also chat about how Ashley approached making her first marketing hire, how marketers should spend their first 30 days in a role to have the biggest impact, and how getting your messaging right can help position your product as a must-have vs nice to have when budgets are tight.

Show Notes

Follow Tara: https://www.linkedin.com/in/taraarobertson

Follow Ashley: https://www.linkedin.com/in/awilson820/

Check out the Inside Olivine newsletter: https://olivinemarketing.substack.com/

About Demand Gen Chat:

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!