FT News Briefing Ukraine’s plans for Crimea
Apr 6, 2023
Ukraine is gearing up for a counteroffensive in Crimea, with hope for renewed talks with Russia if successful. Amidst this, the public remains resolute against any territorial concessions, reflecting a strong national sentiment. On a different note, companies are seeing a rise in 'boomerang CEOs' returning to lead during crises, raising questions about succession planning. Plus, brands continue to invest in TikTok, despite looming threats of a U.S. ban, highlighting the platform's enduring appeal in marketing.
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TikTok Ad Spending
- Despite a potential US ban, TikTok's ad spending increased by 11% in March.
- Big brands like Pepsi, Amazon, and Apple were among the top spenders, while others shifted to Meta and Google.
Potential Crimea Talks
- Ukraine considers restarting Crimea talks with Russia if its counteroffensive succeeds.
- This diplomatic move would follow a significant recapture of territory, potentially forcing Russia to negotiate.
Boomerang CEOs
- Companies often rehire former CEOs ("boomerang CEOs") during times of crisis for familiarity and cultural understanding.
- However, research suggests these CEOs may not perform as well in their second term due to changed business environments.