Episode 2: Building referrals through video-based marketing | Guest: A.J. Gunn

It’s not me trying to do five more so that you guys do five less. It’s my trying to work with you to reach out to these women who are suffering in silence out in the community. There’s somewhere in the United States 2 to 3 million women with symptomatic uterine fibroids who just aren’t getting treatment at all.
—A.J. Gunn, MD

In 2019, interventional radiologist A.J. Gunn, MD, and his colleagues discovered that they weren’t getting many uterine fibroid embolizatoin (UFE) referrals—and surprisingly few from inside their institution. Working with their hospital's marketing team and collaborating with the gynecologic community, they doubled their practice’s annual number of fibroid referrals. 

Warren Krackov, MD, and Jaiman Shah, MD, speak with Dr. Gunn about the novel way he and his colleagues reversed the trend.  

Contact us with your ideas and questions, or read more about about interventional radiology in IR Quarterly magazine or SIR's Patient Center.

(c) Society of Interventional Radiology.

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