
My Daily Business Podcast Episode 510: Sita Sargeant of She Shapes History.
A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount
- How the pandemic disrupted her original career plans and led to an unexpected passion
- The fascinating story of how Canberra, Australia's capital, was designed by a woman
- Building a business that makes Australian women's history accessible and engaging
- Growing from one walking tour to multiple tours across different cities
- How she approaches hiring team members based on personality rather than just historical knowledge
- Navigating grief and personal challenges while building a business
- The upcoming book that shares 250 stories of remarkable Australian women
- Her expansion plans for Sydney and Melbourne tours
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Connect with Sita Sargeant:
- Instagram: @sheshapeshistory
- Website: sheshapeshistory.com.au
- Email: sita@sheshapeshistory.com.au
Resources mentioned:
- Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025
- Descript - AI video editing tool
- My Daily Business courses - mydailybusiness.com/courses
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