Side Hustle School Ep. 3291 - STORY: Dachshund-Loving Duo Designs Doxie Apparel
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Jan 4, 2026 A duo of dog lovers transforms their passion for dachshunds into a thriving apparel brand after overcoming challenges. Inspired by their dog's recovery, they start with low-cost products and see sales climb. Their success leads to expanding the product line and even quitting their jobs. Clever use of social media and targeted ads helps them connect with fellow fans. Now, they celebrate serving over 100,000 customers while enjoying newfound freedom and work-life balance.
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Recovery Sparked A Side Hustle
- Claire and Chris launched Bean Beanies after their dachshund Bean recovered from serious back surgery and inspired the brand.
- They started the shop as a low-cost side hustle while both worked full-time, making about $1,000 in year one.
Niche Passion Drives Community Sales
- Serving an extremely specific niche (dachshund lovers) created a tight-knit, highly supportive community for the brand.
- That passionate audience scaled purchases and repeat customers, fueling rapid revenue growth.
From Grad School To Full-Time Founders
- Claire quit grad school and used unemployment resources to join a small business program and focus on Bean Goods full-time.
- With both founders now committed, revenue rose from $16,000 to over $90,000 in year three, prompting Chris to quit his day job.