DTC POD: How The Best Brands Are Built

#191 - Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service

Apr 28, 2022

53:38

We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish has evolved over time.

1:51 - 5:49 What is Fernish?
6:22 - 8:38 The story behind Fernish
12:04 - 18:07 Kristin’s career trajectory
18:39 - 22:15 Working at Amazon
24:07 - 26:53 The role of an advisor
26:54 - 31:00 Working at Fernish
32:31 - 37:59 The early days of Fernish
40:05 - 43:00 Data & Logistics
50:48 - 52:48 What Fernish is focusing on now

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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Kristin Toth - President & COO of Fernish

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel