Robert Buehrig is the co-founder and CEO of Cogniom, a company that is empowering organisations to discover new truths through the collection and analysis of data.  Cogniom's TANDM Suite helps bridge the gap of understanding between executives and front line staff, ensuring decisions made create the best possible outcomes for clients, staff and business alike. In this episode, hear about how to best demonstrate your Return on Investment (ROI) as a healthtech start up, and how to engage with different buyers across healthcare.  Robert also shares his experiences and successes regarding raising funding via grants and other means to help kickstart his business. Check out Cogniom’s listing on the Talking HealthTech website here.