John Egan: The Importance of Content Marketing in Building Your Online Fitness Business Brand

John Egan, a Content Marketing Expert & Author, started his career with a journalism degree in college. Soon after, he became a newspaper reporter & editor. However, he left this job in 2006, which was timely because things were starting to shift online. He then started doing freelance writing, freelance editing, and content marketing & strategy for various brands.

In this episode, he talks to us about how to figure out the best platforms to develop your brand, tips for someone just starting out, how to develop high quality content with a low budget, and more!