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The Womanosphere Wants To Make America Hot Again

10 snips
Aug 25, 2025
Emma Goldberg, a business features writer at The New York Times, dives into Katie Miller's new podcast geared toward conservative women. She discusses the surge of similar content and its potential impact. The conversation touches on traditional family values versus career ambitions and how recent movements shape women's roles. They explore the intersection of wellness and political beliefs, highlighting a cultural shift in the attention economy as more conservative voices rise, creating a unique space for female listeners.
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INSIGHT

Miller Joins An Existing Ecosystem

  • Katie Miller positioned her podcast as a space for conservative women but the field already has many such platforms.
  • Emma Goldberg argues Miller's show joins an existing booming sphere rather than creating a new one.
ANECDOTE

Softball Interview With J.D. Vance

  • Katie Miller's first guest was Vice President J.D. Vance and the interview focused on light personal topics.
  • The episode staged Vance as relatable rather than probing policy deeply.
INSIGHT

Lifestyle Content As Political Pipeline

  • The womanosphere centers lifestyle, wellness, parenting and targets young women with a conservative bend.
  • Hosts convert personal topics into political pathways that steer listeners toward broader conservative views.
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