The Best One Yet š ā4th-and-Pickleā ā Gatoradeās picklejuice plan. ChatGPTās chief-of-app. Spungeās sneaker disruption. +150 Friend Rule.
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Oct 9, 2025 Athletes are turning to pickle juice for cramps, presenting a fresh opportunity for Gatorade. AI is revolutionizing app usage by integrating services like DoorDash within ChatGPT, signaling a shift in how we access tools. Meanwhile, Salehi Bembury's new sneaker brand, Sponge, is stepping up to challenge major players in the footwear market. Plus, a fascinating study reveals that humans can effectively manage only about 150 friends, showcasing the limits of our social capabilities.
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Human Friendship Capacity Is Limited To 150
- Brigham Young University research suggests humans can mentally maintain about 150 meaningful friendships.
- Within that group, roughly 10 people consume 60% of your friend-time, creating a tight core social circle.
Productize What Customers Already Do
- Observe real-world consumer behavior and productize what already has product-market fit.
- Do not over-rely on R&D; translate popular organic trends into branded products quickly.
Pickle Juice Emerged As Athletic Electrolyte Trend
- Pickle juice has become a mainstream remedy for exercise cramps among athletes, including NFL sideline use.
- That trend threatens incumbents like Gatorade and signals demand for salty electrolyte alternatives.
