Mesmerized by her uncles' beauty rituals and using her degree in psychology, Karen Young wanted to start a conversation around not just hair removal, but bodycare. Thus, she founded Oui the People, a skincare brand that focuses on expanding skincare to bodycare using effective, clean ingredients that work for everybody.

In today's episode, Karen explains how her brand gives the beauty industry the refresh it needed by filling a whitespace she discovered.

In this episode you'll learn about:

Raising $3M in venture capital and how to allocate resources to grow the brand
Current marketing and growth initiatives for 2023
Product strategy and innovation in whitespace

You'll also hear Karen's best tip for productivity and her personal goal for Oui the People in 2023.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

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