Best Story Wins Reinventing Creative Operations with Tamara Austring of Zapier
Nov 7, 2024
40:54
Routine processes can stifle innovation and allow competitors to pull ahead. How can companies stay agile to deliver fresh, impactful work?
In this episode, we explore design operations with Tamara Austring, Senior Design Producer at Zapier's Brand Studio. As a leader in the design space, Tamara explores how adaptable, people-centered processes are the key to keeping creative teams nimble, efficient, and ready to innovate at every turn. She shares the high-stakes strategies behind continuous evaluation, the power of retrospectives, and why celebrating both wins and failures is essential for creative growth.
In this episode, we discuss:
In this episode, we explore design operations with Tamara Austring, Senior Design Producer at Zapier's Brand Studio. As a leader in the design space, Tamara explores how adaptable, people-centered processes are the key to keeping creative teams nimble, efficient, and ready to innovate at every turn. She shares the high-stakes strategies behind continuous evaluation, the power of retrospectives, and why celebrating both wins and failures is essential for creative growth.
In this episode, we discuss:
- Why static workflows are the enemy of innovation, and how to evolve them to stay competitive.
- The balance between leveraging AI for efficiency and maintaining the human intuition that makes your brand unforgettable.
- How creating a culture of trust, transparency, and challenge fuels creative teams to outperform—and what it means for the future of marketing.