The first time Nicki made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after she left her full-time job to go freelance. Why was she able to do so well then, and why are copywriters doing alright now, even though many companies are being forced to lay off staff left and right? Here’s the key: companies still need copywriters because copy drives business.
Nicki and Kate break down why copywriters are well positioned to weather a recession and how the actions that you take as a freelancer can benefit you when the economy inevitably takes another downturn.
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