The Mentor with Mark Bouris #159 – Parkrun: From fad to fitness success
“Come for the social aspect, stay for the running.” Fitness crazes come and go all the time, but one that has really got some legs is Parkrun. It's a free, 5km social run held every weekend - rain, hail or shine. Parkrun CEO Tim Oberg joins me to talk about how he brought the Parkrun concept to Australia from the UK, and has built it to more than 350 locations holding weekly events with over 500,000 people taking part. We talk about its huge success, what the future plans are for Parkrun, and why Tim decided to make a business out of fitness.
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