What’s the difference between being popular and being cool? How has social media changed the trend cycle? And what do Taylor Swift and Walmart have in common?

SOURCES:
- Anette Asp, project manager and research coordinator at the California Institute of Technology.
- Lalin Anik, professor of marketing at Vrije University Amsterdam.
- Marc Bain, journalist.
- Judy Blume, young adult author.
- Colin Camerer, professor of behavioral economics at the California Institute of Technology.
- James Dean, 20th-century American actor.
- Ryan Hauser, Ph.D. candidate at the Yale School of Management.
- Michael Jordan, former professional basketball player.
- Johnny Miles, senior value manager at Workday.
- Steven Quartz, professor of philosophy at the California Institute of Technology.
- David Skinner, editor of Humanities magazine.
- Lindsey Vonn, Olympic alpine skier.

RESOURCES:

EXTRA:
- "Are We Getting Lonelier?" by No Stupid Questions (2023).

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