TikTok Shop Is a Goldmine, Here’s the Exact Playbook to Go Viral with Fernando Campos

Nov 11, 2025

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Fernando Campos, the Co-Founder and CEO of HiveHQ, the #1 profit and analytics platform built specifically for TikTok Shop sellers. If you’ve ever felt overwhelmed by TikTok’s fragmented backend—with data scattered across Ads Manager, Seller Center, and Affiliate Center—HiveHQ is the solution that brings it all together into one powerful dashboard.

Fernando isn’t new to the e-commerce world—he’s also the Co-Founder of MarketplaceOps, where he’s helped manage and scale brands to over 9-figures in revenue. Now, with HiveHQ, he’s giving sellers the visibility and insights they need to understand true profitability, optimize at the SKU level, and scale smarter and faster on TikTok Shop—and soon across multiple channels.

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> Here’s a glimpse of what you would learn….

Opportunities and challenges of selling on TikTok Shop.
Strategies for scaling e-commerce businesses from seven to nine figures.
Importance of product selection for TikTok Shop success, focusing on visually demonstrable and impulse-friendly items.
Role of shoppable videos and their impact on TikTok's algorithm.
Building and managing relationships with creators and affiliates for content generation.
Effective use of flash sales and discounts to drive genuine demand.
Importance of data analytics in tracking performance and profitability.
Strategies for leveraging live streams and giveaways to boost engagement and sales.
Recommendations for brands transitioning from Amazon to TikTok Shop.
Insights on building a robust affiliate marketing strategy for sustainable growth.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Fernando Campos, co-founder and CEO of Hive HQ. Fernando shares his journey from overcoming financial struggles to building multi-million-dollar e-commerce brands. The discussion centers on strategies for scaling on TikTok Shop, including leveraging shoppable videos, creator partnerships, affiliate marketing, and data-driven decision-making. Fernando emphasizes the importance of focusing on one growth pillar, building strong affiliate relationships, and using analytics to optimize performance. The episode offers actionable insights for e-commerce entrepreneurs aiming to capitalize on TikTok Shop’s rapid growth and evolving opportunities.

Here are the 3 action items that Josh identified from this episode:

Expand to TikTok Shop once Amazon is stable – Focus on Amazon first, then scale to TikTok Shop once operations are solid (especially if doing $5M+ in sales).
Go big on affiliate sampling – Treat TikTok as a volume game. Send out large quantities of product samples (hundreds to thousands) to creators to find what works.
Build relationships, not transactions – Treat affiliates like an MLM-style sales force. Keep them engaged, incentivized, and excited to continuously promote your products.

Resources mentioned in this episode:

Here are the mentions with timestamps arranged by topic:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com
Hive HQ
Kalo Data
Discord
Fastmoss
TikTok Seller Center
Read AI
ChatGPT
Steven Pope
Fernando Campos
Jared Mortensen's Underwear Brand
Jordan West
HIVEHQ Discount Code: HADLEY 15

Special Mention(s):

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Fernando 00:00:00 Will generate the consensus right is more videos per day. Shoppable videos are like tagged with the product is going to perform better, right? Just because it's sending more signal to TikTok saying, hey, this product is like having a moment, like people are talking about it, and so then they're going to push that to more people and your GMV max will run more efficiently.

Intro 00:00:28 Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh 00:00:41 So you want to learn how to make money on TikTok, or you just want to learn how to basically sell on TikTok shop. Welcome to the Ecom Breakthrough podcast. I'm your host at Josh Hadley, where I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to nine plus figures on my journey to nine figures, I bring you unfiltered conversations with the smartest minds in e-commerce.

Josh 00:01:05 Past guests include Kevin King, Michael E Gerber, author of The Emeth, and Stephen Pope. I'm giving you the real strategy systems and the mindset to help entrepreneurs scale from 7 to 8 figures and even nine. Today, we're going to dive deep into why TikTok shop is the next big opportunity in e-commerce, how to cut through the noise of scattered data, and what it really takes to build a sustainable,...