The Liquid Lunch Project How to Keep Your Brand From Getting Jacked with Richard Gearhart
This week, Luigi sits down with Richard Gearhart, founder of Gearhart Law and IP guru, to break down how creators and businesses can shield their ideas BEFORE someone rips them off.
We dig into trademarks, patents, trade secrets, and what happens when your content goes viral (or gets stolen).
What you'll learn in this episode:
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How to vet a business or product name before it becomes your identity
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When trade secrets make more sense than patents — and the risks either way
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Legal tools like NDAs, confidentiality clauses, and limited non‑competes
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Who owns your social media content once you hit "post"
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How to enforce IP rights: Amazon takedowns, customs holds, lawsuits
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Stories of entrepreneurial wins and legal nightmares
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Richard's essential IP checklist for founders
Favorite Quote: "Running a business is hard enough. You don't need legal stuff that threatens your product and your core business."
Who is Richard?Richard Gearhart, Esq. is the founder and partner of Gearhart Law, a boutique firm specializing in intellectual property for creators and businesses. He's also co‑host of Passage to Profit, a syndicated radio show about entrepreneurship, airing in multiple U.S. markets. He helps clients worldwide protect patents, trademarks, copyrights, and trade secrets
Why you should listen:If you're building something, whether that's a brand, product, or digital empire, don't leave it exposed. Listen now so you can build smarter, safer, and stronger.
Connect with Richard:
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Website (Law Firm): https://www.gearhartlaw.com
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Show (Passage to Profit): https://passagetoprofitshow.com/
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Personal Site: https://www.richardgearhartesq.com/home
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LinkedIn: https://www.linkedin.com/in/richard-gearhart-7896aa2
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Facebook (Show): https://www.facebook.com/PassagetoProfitShow
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Instagram (Show): https://www.instagram.com/passagetoprofitshow
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X / Twitter (Show): https://x.com/passagetoprofit
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YouTube (Show): https://www.youtube.com/channel/UC45HBJb8Q-tnQavYqbIVbjw
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