Starter Story How I Used Twitter to Hit $10K/Month | Starter Story
Jan 9, 2026
Rob Hallam, solo developer and founder of SuperX, shares his journey of building a successful platform on X. He discusses his early failures and vital lessons about product distribution and monetization. A viral post marked a turning point, leading to his first contract. Rob reveals how he systematized viral content creation using analytics and AI. He also outlines a seven-step playbook for building in public and showcases SuperX's features that enhance engagement. His advice on intentionality and self-care is a must-listen!
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Viral Vulnerability Turned Into First Client
- Rob posted a vulnerability-laden thread about his failures that went viral and led to his first $3,000 client.
- That inbound DM client launched his momentum and proved building in public could directly generate revenue.
Airport Vlog Sparked Massive Growth
- Rob's airport vlog post hit over a million views and coincided with closing his agency and building SuperX.
- The viral reach accelerated signups and validated continuing to post while launching the product.
Prepare Your Profile Before Posting
- Set up your profile photo, one-line bio, and a pinned post that states your goal before you post.
- Make the pinned post your clear elevator pitch so new visitors instantly understand your story.