PRODUCTEA with Leah, Growth & Senior Leadership
91: Dave Kellogg - Organizational design: Signs of Health vs. Conflict
Jan 20, 2025
Dave Kellogg, an experienced CEO and CMO in the enterprise software realm, shares his wisdom on organizational design and scaling. He delves into the signs of organizational health versus conflict, emphasizing that high internal conflict reflects poor health. Kellogg stresses that growth should be a shared responsibility and highlights the crucial role of C-level executives as translators between departments. He also discusses the importance of internal curiosity and warns against the dangers of scaling too quickly without solid foundations.
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Quick takeaways
- Collective responsibility for growth across all departments is essential to avoid misalignment and friction during scaling.
- High internal conflict is indicative of poor organizational health, while healthy disagreements can drive progress and innovation.
Deep dives
Understanding Dual Responsibilities for CMOs
A CMO holds two primary responsibilities: managing the marketing department and aiding in the overall operation of the company. This dual role emphasizes that effective leadership in marketing goes beyond siloed expertise; it requires a comprehensive understanding of other departments and collaboration across functions. Bridging these divides is crucial, as a successful CMO must facilitate discussions that transcend their domain to aid in collective decision-making. The irony lies in how a strong marketing leader can often elevate their role, distinguishing themselves from traditional sales-focused leadership through their grasp of the broader company picture.
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