CRM can be your best friend or an absolute monster depending on how you’re using it.
The difficult reality is that CRM’s are only as good as the data that is in the system.
In this episode, I had Charlie Spaneas, Director, Marketing & Sales at Clear C2, Inc., on the show to discuss the importance of data sets to a well functioning CRM and some solutions to the tedious but important task of maintaining the data set.
When the CRM is used properly it can be a profound tool for your entire team. However, sloppy treatment of data could also cost time and money, adversely affecting many elements of your team
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