Lightspeed Crypto’s Path Forward In The Next 10 Years
Jun 27, 2025
Join Armani Ferrante from Backpack, Luca Netz of Pudgy Penguins, Santi Roel from Inversion Capital, and Tzvi Twersky of Baxus as they explore the future of crypto. They discuss strategies for user acquisition and retention, highlighting the importance of accessible experiences. The group tackles crypto's image problem in urban culture, the need for consumer-centric applications, and the tension between speculation and innovation. Expect insights on bridging traditional businesses with blockchain solutions, and the potential for transformative user experiences in this dynamic industry.
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Crypto Retention Challenges
- Retention in crypto is historically poor because users come with a speculative mindset and a broken user experience.
- Pudgy Penguins is a rare example of building a strong community with good retention.
Crypto Removes Financial Friction
- Crypto offers step-function improvements by removing friction in traditional finance and business operations.
- Many companies haven't yet implemented crypto due to regulatory and infrastructural challenges that are now evolving.
Focus Outside Crypto for Growth
- Most crypto product builds focus inwardly on existing crypto users because it is profitable and easier.
- To grow the user base, builders must focus on solving real consumer problems rather than financial speculation.