What You Need to Know About Private Equity In Your 401(k)

For decades, the private equity world has been a velvet-roped party — only open to billionaires, pensions, and endowments. But that might be changing. This month, a new executive order made it easier for private equity (and other high-growth, high-risk assets) to land in your 401(k). On the surface, it looks like access. But Nicole breaks down what’s really going on behind the scenes… and why private equity is suddenly rolling out the red carpet for retail investors like you.

This podcast is for informational purposes only and does not constitute financial, investment, or legal advice. Always do your own research and consult a licensed financial advisor before making any financial decisions or investments.

All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. As part of the IRA Match Program, Public Investing will fund a 1% match of: (a) all eligible IRA transfers and 401(k) rollovers made to a Public IRA; and (b) all eligible contributions made to a Public IRA up to the account’s annual contribution limit. The matched funds must be kept in the account for at least 5 years to avoid an early removal fee. Match rate and other terms of the Match Program are subject to change at any time. See full terms ⁠here⁠.

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*APY as of 6/30/25, offered by Public Investing, member FINRA/SIPC. Rate subject to change.

See terms of IRA Match Program here: public.com/disclosures/ira-match.