The Eric Normand Podcast What is the title of my new book?
Jun 5, 2023
The speaker reveals a fresh title for their book: Executable Specifications. Discover the journey behind this choice and how it reflects a unique approach to domain modeling. The discussion emphasizes the significance of an iterative methodology, showcasing the evolution of ideas. Tune in to explore how naming can encapsulate the essence of impactful concepts in programming.
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Domain Modeling Too Broad
- The working title "Domain Modeling" felt too broad and generic for the book's content.
- Eric realized many books claim similar benefits, making a unique and bold claim necessary.
Skepticism About Software Claims
- Claims of "cheap, maintainable software" are widely distrusted in the industry today.
- Eric compares it to selling an all-purpose shampoo that promises beauty for every hair type.
Sell Specific Solutions
- When selling benefits, specify exactly how your solution addresses specific problems.
- Knowing your audience's particular needs is crucial for convincing them that your approach works.