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Big wireless companies have been permitted to raise their prices in response to inflation, raising questions about consumer contracts and corporate ethics. In an effort to combat these rising costs, Mint Mobile has reduced the price of its unlimited plan from $30 a month to just $15. This move symbolizes a strategy to attract customers who feel burdened by increasing prices in the industry. Such price adjustments reflect a shift in the competitive landscape and highlight the importance of affordability in consumer telecommunications.