Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book. 

Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books

BIO

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.